BIRDS MULTIMODAL SERVICES LTD.

Birds multimodal services ltd., is a freight forwarding company in Bangladesh , which started her forwarding business in 90s . A sister concern Logistics concern of birds Bangladesh agencies ltd. (Agent of Mitsui O.S.K. Lines japan), operating under the trade name birds. is one of the youngest energetic and progressive integrated international Ocean container transportation and air cargo also with in-land transportation logistics service provider.

BMSL incorporated as a limited company in the years 2000 established her own warehouse service facility in Chittagong Bangladesh , with the motto of “To be and most innovative international ocean and air cargo logistics service provider in this region ; providing a Vital Link to world trade and creating values to their clients , and partners” by organizes the safe, efficient movement of goods on behalf of an exporter, importer or other company or person, sometimes including dealing with packing and storage with the confidence in Bangladesh as well as of their global partner all around the planet .

In shipping logistics, demand of container shipping and air cargo depends on the economic condition of the country or the region. The annual demand for shipping is growing at the rate of 8.66 per cent owing to growth in import and export sector in Bangladesh.

BMSL is well respected in the shipping industry as an international freight forwarder in Bangladesh with a Local and global reputation for providing client-focused solutions, a quality-through-excellence approach and continual innovation.

The Vision and Mission

“The way of Success Is Always Under Construction And Maximizing Productivity, excellence Service with clients Satisfaction Is Our Ultimate Goal….”

With a vision of to be a model of excellence on its market segments; BMSL providing a imperative bond to global trade with value added to its customers, employees and agents.

BMSL believes in providing more customers’ satisfaction in terms of values, quality of products and services. To do so its emphasis on some core values:

* Researching and planning appropriate route for a shipment (taking account of the perishable or hazardous nature of the goods, cost, transit time and security).
* To proactive in meeting the market expectations and respond with a sense of urgency by understanding their business and anticipating their requirements.
* Arrange appropriate packing ( taking account climate, terrain, weight, nature of goods and cost) and delivery or warehousing of goods at their final destination
* To innovate quality products for performance excellence. Strive for innovation, challenge its processes, think beyond boundaries, and look for innovative ways to create value for potential markets.
* Obtaining, checking and preparing documentation to meet customs and insurance requirements, packing specifications, and compliance with overseas countries regulations and fiscal regimes
* Offering consolidation service by air , sea and road- ensuring cost effective and secure salutations to small shippers to utilize insufficient cargo to utilize their own dedicated units , arranging air shipment for urgent and high value freight and managing the risk door to door
* Acting as broker in customs negotiations worldwide to guide the freight efficiently through complex procedures; dealing with special arrangement for transporting delicate cargos , such as live stock, food , medical supplies and other fragile goods ; working closely with customers , colleagues and third parties to ensure the smooth operations of deadlines; and acting as consulting as customs matters

Goal and Objective

Birds multimodal services ltd, strategic goal is to capture its target market of Bangladesh by 2011 and be a leader in this south Asian region by expanding its service. Booming export industries and escalating import demand of Bangladesh and Yunnan province of China, the seven sister of India, Myanmar, Nepal of south Asia are the target market of BMSL . Policy is to create new clients by serving quality products with fastest and most reliable transit times in the industry also providing existing customers care in terms of values, quality of products and services with minimum cost.

With this concept, the Human Resources department of BMSL appointed smart executives for efficient management and play a key role in the development of executives, with training and development that is innovative and extensive, permeating every level. Broadening existing skills and learning new ones is encouraged and educational programs and courses, both job-related and business-related, to maintain superiority in competitive market with new dimensional marketing strategy the management puts enough emphasis on its service quality in terms of efficiency in fastest and reliable transit time with affordable cost.

The strategic objective of the BMSL is to achieve reputation by earning faith and trust of the customers who would be devoted to them. It thus continues to search for quality so that customers can differentiate between BMSL and the other freight forwarder in terms of service, product quality, and overall reliability.

Ensuring A Consistent Quality

BMSL is committed to quality in everything maintain a high standard of quality endeavor to be and demand the same high standards from its associates.
Holding continual improvement to value added its customers In 2001, BMSL first introduced quality awareness training for all executives. Quality has migrated from a specialist to a total-involvement approach and has been integrated into the daily business and goals of every department and executive in the company.
Unique Customer Service
BMSL care its customers – going beyond normal job responsibilities to serve customers both internally and externally. Understanding their business and anticipating their requirements and prompt to meeting their expectations. with integrated supply chain management systems. BMSL Logistics is able to provide services in Dhaka , Chittagong , Khulna and other parts of Bangladesh.

As an innovative international container and air cargo logistics service provider, BMSL recognizes that superior value-added service is a critical factor in the customer’s choice of carrier; provide the solutions to client’s global transport and logistics problems. There is no differentiating on BMSL customer’s service pattern. No job is too small or too big for birds multimodal services and many of its customers are leaders in their respective industries.
As per the service networks and capacity of TEUS, the company has been recognized as leading container transport and air cargo shipment service provider to its clients throughout the Bangladesh. Year after year of restructuring with quality human resources developed e-commerce service, remarkable diversification of quality services, company has vantage of attracting the client who looks for quality with reason able freight. Presently, the company has very good reputation and brand name in the market. BMSL has segmented clients who like to enjoy on time delivery with secured service.